This project started from a brief on internet about a video contest for a French insurance company called MACIF. The commercial had to reflect the organ donation problem through a light and accurate treatment. Fred teamed up his friends one Saturday to shoot the commercial in his Parisian apartment. The great professionalism of the crew members produced an effective result which went on to win second place at the renowned advertising competition.
Commercial - 2min
Director / Editor
A couple is getting ready for a night out. One of their friends join them while they are getting ready for the evening. He seems upset. He explains that his uncle is sick and that an organ donation may be the only cure for him. Will he be ready to make a choice?